The first five steps should be enough to start your account. Campaign Manager is LinkedIn’s ad management tool that empowers anyone to create, launch, and evaluate the performance of their LinkedIn ad campaigns. You can skip these steps if you want your agency to create your ads for you. The rest of the steps will lead you to creating a LinkedIn ad. Step 5: Create campaign name and choose your language, objective, and ad format. Step 4: Select the type of ad you want to create. Step 3: Link your LinkedIn business page, name your ad account, choose your currency, and click “Add account.” Step 1: Click the square icon at the top of your LinkedIn homepage and click “Advertise.” If you don’t have a LinkedIn Campaign Manager account yet, you can easily create one by following the steps below. Step 3: Type name of the person to whom you want to grant access.Ĭreating a LinkedIn Campaign Manager Account Step 1: From your LinkedIn Campaign Manager account click the settings icon and click “Manage access.” 40 minutes Basic Introduction This course will help you understand Campaign Manager and its basic features. Here’s how to grant access to your LinkedIn Campaign Manager account. Viewers: they can view campaign data, reports, and account billing history.īilling Admins: they can change billing details and view account billing history and receipts. The account manager has the highest level of access and the billing admin the lowest level of access.Īccount Managers: they can view campaign data and reports, create new campaigns, edit existing campaigns, manage user access, edit account details, and view account billing history and payment receipts.Ĭampaign Managers: they can view campaign data and reports, create new campaigns, edit existing campaigns, and view account billing history.Ĭreative Managers: they can view campaign data and reports, edit new and existing creatives, and view account billing history. Currently, you can assign the roles account manager, campaign manager, creative manager, viewer, or billing admin. When granting access, you can assign different roles that determine the amount of account access the agency has. However, before working with your agency, you must first grant access to your LinkedIn ad account. For that reason, you may have hired an agency to manage your LinkedIn account. Have more questions about access to your LinkedIn campaign manager account or other client campaigns? Contact us or follow the Sextant Blog for more helpful tips and tricks to get you and your clients on track faster with social media, ad campaigns, and other higher education marketing tools.As a busy business owner, you may be too busy to manage your own LinkedIn ads. If they see “Promoted” content populated in this window, then it means that there were or are ads running for their school at any given point of time.On the left-hand-side menu, click on “Ads”.If your client doesn’t know if they a LinkedIn Ads account or if they aren’t sure if they’ve ever run ads on LinkedIn, ask them to: Add an account name, select the billing currency, and associate a LinkedIn Page on the welcome screen.ĭoes Your Client Have a LinkedIn Ads Account?.Click Work at the top right of your homepage and select Advertise.Your client can create the Ads Account and provide you with access.Offer to create the Ads account for your client and transfer ownership to them (this is what we recommend at Sextant).For Clients Without an Existing LinkedIn Ads Account At Sextant, we always recommend giving the Sextant Team “Account Manager” access. Click here to learn more about roles and permission. This site focuses on how to get started with brand lift. When you give a member access to your ads account, you’ll need to assign them a role. Confidently evaluate and iterate on your LinkedIn Ads to optimize performance of paid ad campaigns. You can paste in the member’s LinkedIn public profile URL (suggested) or type in the name of the member you would like to have added to your ads account.Near the top right of the account page, click the Settings icon next to the account name and select manage access from the dropdown.For Clients with an Existing LinkedIn Ads Account: The following sets of instructions will help you with the process. Do you need to give your clients access to your LinkedIn campaign manager account? You can accomplish this in a few simple steps that depend on whether or not your client already has a LinkedIn Ads account.
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